01
- telling a story
When it gets right down to it, everything we do involves telling a story. From the way we set up construction documents, to the way we use Design Booklets to describe our Design Concepts, we carefully craft our work so that it is easy to understand the context of what is already there, and the unseen opportunities that the project presents. All of it leading to the design we create, to maximize the potential of the project to the best it can be.
We believe that great Architecture tells a great story.
02
- preparing a booklet
Enter-Arc has often gravitated towards creating Design Booklets to flesh out our design concepts. From inspirations, context, goals and dreams, branding and envisioning the guest experience Enter-Arc is at its best when it comes to envisioning how a concept can blossom into existence.
These booklets are for our clients who know that we can be counted on to find the sizzle in an idea, to build an excitement and momentum for a project. As you may have guessed, we excel when it’s entrepreneurial, and we can position a concept into a unique spot in the marketplace. But it doesn’t necessarily need to be entrepreneurial. We are interested in all sorts of big ideas.
Included in these booklets are:
- Logos for the brand identity we intend to create.
- Pictures to envision the vibe.
- A Masthead Diorama that describes the setting.
- Drawings to suggest the Design.
- Location Maps.
- Diagrams and Illustrations to describe the flow of the project and highlight key features of the design.
- Narratives to supplement the story we are telling.
These booklets can be sent electronically via e-mail, but it’s even better when we get to share the design in person, sitting at a table, one-on-one, or with an intended audience. Moving through it at whatever pace is needed depending on the level of interest it is getting. We enjoy the excitement and energy that comes forth when our ideas resonate with our clients. It’s fun when the light bulb goes off, and you get that “Oh Wow!!”
Enter-Arc has a passion for creating design concepts. And these Design (story) Booklets are a lot of fun to assemble.
We especially spark with visionary entrepreneurial people. That is our passion and joy!!
• Inspiration • Brainstorming • Ideating • Continuous and Constant Intake • ‘Ah Ha’ Moments • Big Ideas • Flow Big Hairy Audacious Dreams and Visions • And a Continuum of Thought
And we know that there is a wisdom and merit to letting a project speak to you over an extended period of time.
We are creative on steroids.
We are highly creative because we understand the process, we listen, and we combine these processes with well-honed architectural design fundamentals, and a relentless search to find the exact mixture of the right ingredients.
After our initial research, we like to start by writing a narrative (treatment) to describe what we are envisioning. And we have found that it helps us to focus in on the idea.
And after that, in the language of Disney: We dog it. We dog it until it’s done right.
And even after we get it to that plateau, we ask ourselves how can we “plus it”? And then we push it even further.
03
- Example Booklet
A true leader is one who can bring out the best in a person.
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04
- Booklet Collection