01
- telling a story
When it gets right down to it, everything we do involves telling a story. From the way we set up construction documents, to the way we use Design Booklets to describe our Design Concepts, we carefully craft our work so that it is easy to understand the context of what is already there, and the unseen opportunities that the project presents. All of it leading to the design we create, to maximize the potential of the project to the best it can be.
We believe that great Architecture tells a great story.
02
- preparing a booklet
Enter-Arc has often gravitated towards creating Design Booklets to flesh out our design concepts. From inspirations, context, goals and dreams, branding and envisioning the guest experience Enter-Arc is at its best when it comes to envisioning how a concept can blossom into existence.
These booklets are for our clients who know that we can be counted on to find the sizzle in an idea, to build an excitement and momentum for a project. As you may have guessed, we excel when it’s entrepreneurial, and we can position a concept into a unique spot in the marketplace. But it doesn’t necessarily need to be entrepreneurial. We are interested in all sorts of big ideas.
Included in these booklets are:
- Logos for the brand identity we intend to create.
- Pictures to envision the vibe.
- A Masthead Diorama that describes the setting.
- Drawings to suggest the Design.
- Location Maps.
- Diagrams and Illustrations to describe the flow of the project and highlight key features of the design.
- Narratives to supplement the story we are telling.


These booklets can be sent electronically via e-mail, but it’s even better when we get to share the design in person, sitting at a table, one-on-one, or with an intended audience. Moving through it at whatever pace is needed depending on the level of interest it is getting. We enjoy the excitement and energy that comes forth when our ideas resonate with our clients. It’s fun when the light bulb goes off, and you get that “Oh Wow!!”
Enter-Arc has a passion for creating design concepts. And these Design (story) Booklets are a lot of fun to assemble.
We especially spark with visionary entrepreneurial people. That is our passion and joy!!
• Inspiration • Brainstorming • Ideating • Continuous and Constant Intake • ‘Ah Ha’ Moments • Big Ideas • Flow Big Hairy Audacious Dreams and Visions • And a Continuum of Thought
And we know that there is a wisdom and merit to letting a project speak to you over an extended period of time.
We are creative on steroids.
We are highly creative because we understand the process, we listen, and we combine these processes with well-honed architectural design fundamentals, and a relentless search to find the exact mixture of the right ingredients.
After our initial research, we like to start by writing a narrative (treatment) to describe what we are envisioning. And we have found that it helps us to focus in on the idea.
And after that, in the language of Disney: We dog it. We dog it until it’s done right.
And even after we get it to that plateau, we ask ourselves how can we “plus it”? And then we push it even further.
03
- Example Booklet
A true leader is one who can bring out the best in a person.
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04
- Booklet Collection

Genuine Apparel
Catalina Island Company

Hilton Anaheim
Redressed for Success

Khalidia Eco Resort City
Ideas for a Sustainable city

Oasis Foods
Festival Celebration Center

Cadillac
Retail Environment Design

Wood Canyon
Flightlines Tour

Villaggio Townhomes
Castello Collection

Hi Desert
Nature Museum

Hangar 29 - Tustin
Indoor Motorcycle Training

The Plummet
A Waterpark on Steroids

Serenity Resort
Loreto, Mexico

Buttercups
Cupcakes

American Veteran's Park
JFTB - Los Alamitos

Wonderland Bakery
The Grove, Los Angeles

Beach Boys - In The House
Restaurant Destination

Detention
Exclusive Food-Bar concept

Great Northern
Adventure Resort

Upper Deck
Sport Memorabilia

Hawaiian E-Bikes
Oahu

North Caicos Plantation
Turks and Caicos

Gravity Park
One Zip n' Luge Experience

Louisiana Boardwalk
Concept to Fruiton

The Lake House
Villaggio

Terminal Block Renovation
Catalina Island

Cajun Coffee House
Louisiana Boardwalk

Syriana
Satellite City, Damascus

Shucks
Restaurant Prototype

Dynamic Energy Alliance
From Waste to Resource

Puerto de San Cosme
Marina Master Plan

Villaggio
Main Street Retail

Gibsland
Bank and Trust

Villaggio
The Office Complex

Beachcomber Beach Club
Crystal Cove

Grand Cambodian
Grand Resort

Caodienhai
Entertainment Shopping

Skull Canyon
Adventure Park

Catamarina
Coastal Experience

Costa Rica
Lagostino Bay

Pressler School of Law
Shreve Port
